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What began in 2013 as a noble idea to emphasise that true quality did not require branding to establish an identity, the Schaffhausen based, privately owned watch company H. Moser & Cie. have very definitely proven their point, as their wonderful Concept Series are today instantly recognisable for what they are, despite the lack of any branding or logo out front.

Since its introduction, the Concept Series has been embraced by collectors, enthusiasts and critics alike, and with the new Venturer Small Seconds Purity have added a further dimension to these exquisite, hand made watches, by subtly combining design attributes from across their collections, in such a way that the differences might take a moment or two to become obvious.

Enclosed in a case of 18Kt white gold, measuring 39mm, the Venturer Small Seconds Purity’s graceful lines and gently convex profile means that it sits lightly on the wrist. The narrow bezel does not intrude, and subliminally directs attention onto the dial itself. Here, H. Moser’s beautiful fumé effect is created in a sunburst in blue, fading from the darkness of the night sky around its edge into sky blue light at the centre.

Just above the 6 o’clock position, the small seconds display is defined mostly by the outline of its recessed subdial, with only a slight variation in finish and its concentric circular centre offering up minimal contrasting against the rest of the dial.

Stripping the face of all but the very bare essentials needed for displaying and reading the time, the Purity’s only nod to convention are the quarter hour indices, which themselves are slender and minimal, as are the slender yet curvaceous leaf shaped hands, so as not to interfere in any way with the aesthetics.

Within beats Moser’s manufacture calibre HMC 327 manual winding perpetual moon phase movement, which is entirely created in house. Viewed through the sapphire caseback, the surface of the movement plates painstakingly hand decorated in Côte de Genève are revealed, with gold H. Moser crest and detail. The rubies are bedded in mirror-polished chatons, and at its heart is Moser’s own regulating organ and balance with Straumann hairspring, next to the three day power reserve indicator, which is displayed here on the movement side too.

© 2019 The Limited Edition
© 2018 The Limited Edition
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