The rise of the SevenFriday watch company has been nothing short of spectacular. Since making its debut in 2012 the privately-owned upstart brand has connected with its target audience with an efficiency like no other, and already has a huge youthful cult following, thanks to its ultra cool designs, viral brand image, value and accessibility.
The new SevenFriday P3/03 Bully is named after the amazing PistenBully wide tracked, go-anywhere snow groomers which keep the alpine pistes in top shape in winter, and features snow white detailing against black pvd with subtle but powerful orange flashes on the dial.
At first it might seem an odd pairing, but SevenFriday cite industrial and mechanical design as influences for their entire range, and in particular the precision machines made by PistenBully in Germany have left a lasting impression with the watch designers.
The P3/03 Bully is presented in an impressive 47mm stainless steel case which is square in shape, but with rounded corners and tactile icy white silicon ‘animation ring’ with a series of grooves which flow around its flank, and so there are no sharp edges. The bezel and case have been finished in a frozen grey PVD coat, which combined with the orange dial features, creates a striking contrast and great effect.
Beneath the expansive sapphire crystal the traditional dial is dispensed with instead an open, multi layered arrangement in frozen grey PVD and bright white, and the orange accents making an eyecatching three dimensional display of the indications and some of the mechanics within.
A large skeletonised disc at the centre of the face continues the industrial feel and is the base for the minutes pointer, behind which the shorter orange hour hand shows. The small seconds and second time zone are represented on discs at the 5 and 9 o’clock positions respectively. The pulsating regulating organ is visible through an opening near the 7.
The underside reveals the lugless strap seats and the PVD stainless steel caseback which sports an etched ‘infographic’ style breakdown of design and component locations, the SevenFriday motif and impression of a PistenBully snow groomer.
The watch is powered by the trusty Miyota 82S7 automatic self winding movement with a reserve of 40 hours, and with a water resistance of 30m it is presented on a black natural rubber strap with steel PVD tang buckle.
The SevenFriday P3/03 Bully Inspired edition is a really cool lifestyle watch, and like its siblings it breaks the mould in terms of what you get for your money, and at The Limited Edition we are pleased to offer this fabulous watch, brand new, unworn and complete with official SevenFriday warranty and ‘Fresh off the Press’ stamped wooden crate.