Awake
Founded in 2019 by French entrepreneur Lilian Thibault, AWAKE blends meaningful design, sustainable innovation, and traditional artistry. Inspired by a personal philosophy on time and a lifelong passion for horology, Thibault set out to create watches that reflect both creative expression and environmental responsibility. AWAKE’s breakthrough came early, when it was selected to design the official timepiece for the G7 Summit in Biarritz. This was followed by a unique collaboration with NASA, featuring recycled aerospace titanium and an NFC-enabled sapphire crystal offering live views from the International Space Station, an industry first. In 2023, AWAKE won “Watch of the Year” in its category, and in 2024 marked its fifth anniversary with Son Mai, its first permanent Swiss Made collection. These handcrafted pieces combine Vietnamese lacquerwork, Swiss precision, and French creativity. AWAKE’s mission is to push the boundaries of modern watchmaking, crafting timepieces that tell stories, spark awareness, and celebrate the art of time.
