Amida
Amida is a Swiss watch brand established in 1925. Known for its innovative designs, Amida gained prominence with the introduction of the Digitrend model at the Basel Fair in 1976. Their unique timepieces featured a mechanical “jumping hour” display, which used a prism to project the time vertically. Despite facing challenges during the quartz crisis, Amida has recently been revived, continuing its legacy of creativity and modernity.